Institutional Communications Officer

Department: Communication and Public Relations Department

Reporting Manager: Executive Management

Supervision: N/A

Location: Agence Togo Digital (ATD)

Positions available: 2

Main Mission

The Corporate Communications Officer will be responsible for: Implementing the Agency's corporate communication initiatives; producing and distributing tailored content across various channels; contributing to the promotion of the Agency's projects and activities; ensuring the alignment and consistency of corporate messaging; assisting in the management of media relations and stakeholder partnerships; supporting the organization of corporate events; contributing to digital communications management; and monitoring the Agency's public image and brand perception.

The Corporate Communications Officer is expected to deliver the following key outputs:

• The Agency's Editorial Guidelines and Tone of Voice.

• An up-to-date and fully maintained institutional website.

• Active, updated, and growing social media channels with measurable increases in follower growth and engagement rates.

• Quarterly communication activity reports.

• Evaluation and impact assessment reports detailing the reach and performance of executed communication campaigns.

Responsibilities

1. Implementation of Communication Initiatives

• Define the communication strategy and deploy related operational action plans.

• Participate in the planning, execution, and tracking of communication campaigns.

• Monitor communication activities and generate regular performance reports.

• Contribute to evaluating the real-world impact and reach of implemented campaigns.

2. Corporate Content Production

• Define the Agency's editorial guidelines based on a contextual analysis (determining what to communicate, how to write/speak, and how to address target audiences).

• Draft high-quality copy (press releases, articles, internal briefs, public posts) in strict compliance with editorial guidelines.

• Adapt messaging formats across various platforms (web, social media, traditional press).

• Ensure exceptional editorial quality, proofreading, and alignment of all content.

• Keep corporate communication assets up to date (website copy, brochures, pitch decks, institutional presentations).

3. Digital Communications

• Manage, curate, and moderate digital platforms (website, social media channels) while optimizing the Agency’s search engine visibility (SEO).

• Publish, schedule, and distribute online content.

• Track digital performance indicators (engagement metrics, audience reach, traffic insights).

• Contribute to continuously improving the Agency's overall digital footprint and visibility.

4. Media Relations and Events

• Support the day-to-day management of media and press relations.

• Participate in the conceptualization and organization of corporate events.

• Assist in preparing background materials for key events (speeches, press kits, talking points).

• Ensure proper media and content coverage during activities (photography, real-time content, event debriefs).

5. Team and Project Support

• Guide and assist internal teams with their specific communication and messaging needs.

• Support the rollout of dedicated communication campaigns for national digital transformation projects.

• Maintain seamless coordination with internal stakeholders.

Required Skills

• Editorial Excellence: Outstanding copywriting and proofreading skills in French.

• Corporate PR Strategy: Solid command of corporate communications and public relations techniques.

• Digital Communication Tools: Mastery of Content Management Systems (CMS) and professional social media management tools.

• Information Synthesis: Ability to structure, demystify, and popularize complex technical information to make it accessible to the general public.

• Organization: Sharp organizational and time management skills, with the ability to prioritize tasks effectively.

• Interpersonal Skills: Excellent verbal communication and public relations skills.

• Office Suites: Proficiency in productivity software (MS Word, PowerPoint, Excel).

• Mindset: Strong team-player spirit and a service-oriented approach.

• Languages: Professional proficiency in English (written and spoken) is a strong asset.

Preferred Education and Experience

• Education: Minimum of a Bachelor’s degree (Licence / BAC+3) in Communications, Journalism, Public Relations, or a related field.

• Experience: A minimum of 3 years of experience in corporate communications (hands-on experience in digital communications/social media management is a strong asset).

• Sector Knowledge: Experience working within an institutional, governmental, or public sector project environment is highly valued.

• Technical Background: Proven track record in web content management and corporate social media management.

• Awareness: Deep understanding of the modern stakes and trends in public sector and digital communications.